The 2008 Nonprofit Summit – Building Community – will be held at the Educational Conference Center of Luzerne County Community College. Registration begins at 7:30 a.m. and the Summit runs from 8 a.m. to 4:30 p.m. Then we hope you will join us for the post-Summit mixer!
There are three tracks this year: Advanced, Nuts N Bolts and Diversity. The Advanced Track has two sub tracks – Operations & Technology and Marketing & Communications. However, you don't have to chose just one track! Choose any of the 16 Sessions that fit your needs and interests. Click on the Session titles listed below for more information on the presenter and topic. We'll be updating this list as we get closer to November 6th so check back often!
ADVANCED TRACK - OPERATIONS & TECHNOLOGY
SESSION I 8:30 a.m.
MERGERS AND COLLABORATIONS
Penny Cannella, President, Penn's Northeast
Donna Palermo, President,
Greater Hazleton Chamber of Commerce
Regionalism is growing. Whether it is through collaborations that leverage information and assets or a merger, the need to work together has never been more important. During this session hear how two organizations are reaching out to create partnerships in NEPA.
SESSION II 9:45 a.m.
OUT OF THE BOX FUNDRAISING
Robert Hughes
As the search for donor dollars gets even more competitive, fundraising professionals need to adopt new strategies and fundraising venues. Whether you are looking at grant applications or seeking new ways to fundraise online, this session will cover new and different avenues to reach your goals.
SESSION III 11:00 a.m
BRICKS & MORTAR CAPITAL CAMPAIGNS
Ron Petrilla, Executive Director,
Greater Wilkes-Barre Association for the Blind
Jane Manganella, Director of Development, Hoyt Library
Are you considering building or renovating your facility? Join Ron Petrilla as he walks you through the steps to consider and the missteps to avoid.
SESSION IV 2:15 p.m
WILD WILD WEB
Jonathan D. Tenenbaum, Esquire, Executive V.P. & General Counsel, Solid Cactus
The internet has become a key marketing tool for nonprofits. Do you have a website? Do you solicit donations online? Do you send out email blasts? In this session you’ll hear about the legal considerations of doing business on the web.
ADVANCED TRACK - MARKETING AND COMMUNICATIONS
SESSION I 8:30 a.m.
ROI FOR NONPROFITS
Catherine Shafer, President, cds creative, inc.
Return on investment doesn't just apply to for profit companies. Today, donors are asking – What did you do with my money? During this session we'll look at how ROI is defined in the nonprofit world; how to treat donors as investors; and how to include ROI in your conversations with your board.
SESSION II 9:45 a.m.
INTERNAL COMMUNICATIONS
Dara Coslet Granza, Associate Director of Special Programs Junior Achievement
Stephanie Titzel, Communications, Girls Scouts in the Heart of PA
Jim Brogna, Allied Services
Moderator: Donna Sedor, Greater Wilkes-Barre Chamber of Commerce
Have you experienced hearing something about your organization in the news – and not know anything about it? This panel will discuss the importance of internal communications – from board to staff to volunteers. What is the best way to disseminate information? What do you do when some of your volunteers aren't online? Moderated by Donna Sedor from the Greater Wilkes-Barre Chamber of Commerce, this session could prove very eye-opening!
SESSION III 11:00 a.m
WIRED WEALTHY – REACHING NEW DONORS
Lucy Musto Herman, Prospect Researcher/Grants Associate, Luzerne County Community College
Kurt Bauman, Government Services Manager, Northeastern Pennsylvania Alliance
SESSION IV 2:15 p.m
CRISIS COMMUNICATIONS
Kathy Bozinski, Media Professional, Timesleader.com
Your organization's reputation is a critical asset asset. When that reputation comes under attack, protecting it becomes the highest priority. In today's news environment, the media inquiries in these situations can seem overwhelming. Learn how to emerge with your reputation intact, and to respond immediately and with confidence.
NUTS N BOLTS TRACK
SESSION I 8:30 a.m.
GETTING YOUR BOARD ON BOARD
Connie Pheiff, President, Pheiff & Some
Charles Barber, Executive Director, Luzerne Foundation
Okay, now that you have recruited and hopefully oriented your board members, the hard work is going to begin. How do you motivate your members to do what few board members really want to do: raise money? I know you want that new board member to be a fundraiser, but unfortunately that is probably the last thing they want to be. The job of getting a board motivated and on board is about being strategic in the way a board looks at its composition and its operations. Charles and Connie will share some techniques to get board members activated and motivated.
SESSION II 9:45 a.m.
MINING FOR GOLD: VOLUNTEERS AS VALUABLE RESOURCES
Ruth Kemmerer, Resource Development & Volunteer Services, Family Service Association of Wyoming Valley
What do you look for in a volunteer? Where do you find them? This session will discuss the basics of finding, training and keeping volunteers.
SESSION III 11:00 a.m
NONPROFIT STATUS AND LEGAL ISSUES
Presenter to be announced...
Whether you're a new nonprofit needing information on how to apply for 501c3 status, or an established nonprofit concerned about recent changes in reporting requirements this session is for you. Talk to a legal expert with experience in the nonprofit realm.
SESSION IV 2:15 p.m
FUNDRAISING AND DEVELOPMENT
Howard J. Grossman, Executive Director, Jewish Family Service
The economic melt down or crisis has placed many nonprofits in jeopardy, financially speaking. The turn of events has made it imperative that fund raising and development be re-evaluated in an era of unprecedented proportions. This topic and techniques for fund raising and development will be a chance to learn ways that your nonprofit can stay the course in these troubled times.
This workshop will enable the attendee to learn more about this important topic, take information back that can be used in your nonprofit, and share, through questions and comments, a dialogue that will be useful to all who participate. The following summarizes some of the components that will be discussed at this workshop. Others may be added during the workshop.
1. Competition for the Dollar
2. Role of the Board in Fund Raising
3. Role of the Staff in Fund Raising and Development
4. Making the One-to-One Contact with Key Donors - who, what, when, where and how
5. How Often Can Fund Raising Take Place?
6. What is A Reasonable Goal?
7. Is There One Way to Raise Funds?
8. Sources for Funding - public, private, foundations, special events, and others.
9. Operational Needs Versus Capital Needs.
10. Using a Business Plan.
11. Studying Success Elsewhere.
12. Collaboration Opportunities.
13. Available Resources- NCAC, PANO, AFP, Charity Channel, the Internet and others.
14. Should a Consultant be Used?
15. Sharing a Development Staff
16. PODSCORB
To the extent possible in relation to time, these elements will be discussed. Come prepared with questions that can be reviewed. If time runs out, all unanswered questions will be responded to via appropriate communication methods.
DIVERSITY TRACK
SESSION I 8:30 a.m.
RECRUITING AND RETAINING DIVERSE STAFF, BOARDS & VOLUNTEERS
Karla Porter, Employment Specialist,
Telerx
Recruiting a diverse staff is vital to the future of most nonprofits. During this session Karla will explore the various ways to seek diversity in recruiting and retaining not only a diverse staff to serve users of your services, but also diverse board members and volunteers.
SESSION II 9:45 a.m.
SOCIAL MEDIA FOR NONPROFITS
John Dawe, Manager Marketing Operations & Solid Cactus Cares Solid Cactus
Scott Richardson, Diversity Institute
If your organization hasn't totally embraced the web and its many resources available to assist you in communicating your mission to a targeted group of constituents... that's ok – most nonprofits don't know where to begin or have entrusted a college intern or a staff member's teenager to manage their social media message. That's ok, too. But before you take the leap onto the web with a dynamic website, blog, email list, online giving, Facebook and Myspace page, Twitter feed, etc. you need to take an hour and hear the benefits (and shortfalls) of these emerging technologies.
The NEPA Rainbow Alliance is the community organization for the gay, lesbian, bisexual, transgender and allied community in Northeastern Pennsylvania. In 2004 the organization had an email list of 200. Today that number is around 1,400, with an extensive network the organization uses to build community and services for relevant organizations across the region. Learn how to reach your constituency with a few clicks and some ingenuity.
John Dawe cites the use of emerging technology as the primary reason the inaugural PrideFest held this past summer in Kirby Park was such a success. From planning the event based on online surveys, committee and volunteer recruitment using Web 2.0 tools, soliciting sponsors and donors for the event using Google Checkout, and executing the event's marketing through an aggressive, well-executed viral social media campaign, the event drew three times the expected attendance.
SESSION III 11:00 a.m
HISPANIC MARKETING AND COMMUNICATIONS
Amilcar Arroyo, Editor, El Mensajero
Carmen Vasquez, Rosenn, Jenkins & Greenwald
The marketing journey into the "Latino Community" is filled with challenges and joys. Our presenters will take you through educating the community to communicating with relevance to extending outreach efforts.
SESSION IV 2:15 p.m
50+ MARKET TACTICS
Anne Rappaport,
Director, Retired Senior Volunteer Program Area Agency on Aging
Christine Donnolo,
Associate Dean of Continuing Education, Luzerne County Community College
Are they boomers? Are they retirees? The certainly are a valuable asset in our community! Hear how two organizations are tapping this resource as mentors and volunteers; and through a new twist on education - Kaleidoscope.
LUNCHTIME TABLE TOPICS
12 Noon to 1 p.m.
Grab your box lunch and join one of these informal group discussions.
FEATURED TABLE TOPIC
BLOGS AND THE NEW MEDIA
Panel Moderator, Scott Sanfilippo, Co-Founder Solid Cactus
This Table Topic is limited to the first 20 registrants
OTHER TABLE TOPICS
MEDIA MIX
What media works? How to use it?
OUTSOURCE OR IN-HOUSE
When is it smart to out-source? What are the advantages an risks?
ARTS BY THE NUMBERS
Arts organizations can be a hard sell to donors – what techniques work?
PANO
Learn about the PANO Standards of Excellence.
NCAC
Find out about this local resource for databases, grant reviews and more.
STRATEGIC ABC'S
Working on a strategic plan? Learn some basic steps.
KEYNOTE PRESENTATION
1-:00 - 2:00 p.m.
Norman Bristol Colón, Executive Director, Governor's Advisory Council on Latino Affairs, Commonwealth of Pennsylvania
WRAP UP SESSION
3:00 p.m.
Just before the start of the Mixer we'll regroup to get feedback, suggestions for next year, collect emails and business cards. Information from this end of day session will be distributed to all attendees.
MIXER
4:40 - 6:00 p.m.
You asked for more opportunities to network! We'll have refreshments and entertainment. Exchange business cards, ask the presenters one last question, or just enjoy the company of your colleagues!